Marketing Essentials for Family Child Care Providers

Family Child Care Providers will learn the basics of marketing and help boost your enrollment and income for your business. With dozen of tips and inexpensive ways to promote your family child care business, you will learn how to market your high-quality program.

* How to set your rates and discuss them with parents – and why a lower rate may not be the best way to compete

* How to increase your program’s visibility by working with resource and referral agencies, food programs, associations, licensers, and other organizations

* How and where to advertise, how to create a flyer listing your benefits, and how to compete with large centers

You will also be given many checklists and forms, including a parent interview checklist, a weekly rate calculation sheet, an annual marketing calender, a “Choosing Child Care Checklist” for parents, and more.